Bruce Kasanoff is the founder of Kasanoff Ghostwriting. He ghostwrites articles for leading executives, entrepreneurs, and social innovators. He is author of "How to Self-Promote without Being a Jerk," available exclusively on Amazon as an ebook. A LinkedIn Influencer, Bruce has over 170,000 followers on LinkedIn, where he does his best to inject humanity into the business world. He also is a regular contributor to Forbes.

Bruce is also CEO of Now Possible, which helps companies be clear, credible and compelling. We are especially adept at creating digital content strategies that attract new customers.

Bruce and Michael Hinshaw are the co-authors of "Smart Customers, Stupid Companies" - the book describes the likely impact of disruptive innovation on customer experience, and warns that all companies must now act like startups.