Job Title

Job Description

Position Overview:

We are seeking an Executive Director, Data Products with deep experience and strategic knowhow in product development. In this pivotal role, the Executive Director will drive the monetization efforts for our intent targeting solution D/Cipher and lead the development of D/Cipher data products, creating new ways for DDM marketers to reach consumers in key moments of intent. They will curate net-new deal packages, devise business models/ partner economics, and manage all D/Cipher rate cards. This role will partner closely with the GM of Retail Media and Head of D/Cipher Products to bring new offerings to market via our relationships with DSPs, SSPs, Retail Media Networks, and a variety of other partners.

Responsibilities:

• Develop net-new high margin D/Cipher data products in all the major buy-side advertising platforms

• Partner with ad tech, retail media, inventory partners, and internal stakeholders to develop D/Cipher based data products to be activated in programmatic channels

• Own of all D/Cipher-related monetization strategies inclusive of rate cards, streamlining wherever possible while maintaining proper value capture for DDM

• Analyze intent targeted campaign performance to inform pricing strategy based on nuances across brand verticals and activation pathways

• Monitor the advertising ecosystem at-large to identify net-new data products to build and assess threats from competitive products

• Perform ad hoc D/Cipher pricing and performance analyses

• Partner with brand vertical and agency sales leaders to develop and maintain various rate cards.

• Collaborate cross-functionally with finance, product management, sales, and customer success teams to ensure alignment between deal pricing and outcomes.

• Support partnership conversations with retail media networks and ad tech partners.

Qualifications:

• Bachelor's degree in finance, economics, business, or a related field; MBA preferred or equivalent experience.

• Experience developing, analyzing, and pricing data products.

• 5+ years of experience in programmatic monetization / pricing strategy.

• Advanced knowledge of ad tech platforms and monetization (i.e., have worked extensively with DSPs and SSPs)

• Experience working with disparate datasets across first, second, and third party data owners

• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing plans.

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

• Creative thinker with a passion for innovation and problem-solving in a dynamic, fast-paced environment.

• Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.